Dubai Charity Association has announced the launch of its 2025–2026 winter relief campaign under the slogan “Warmth of Goodness.”
The campaign aims to provide essential living supplies and urgent protection to underprivileged families, needy individuals, and those affected by severe cold in several countries around the world experiencing sharp drops in temperature.
Dubai Charity Association is carrying out its seasonal campaign, “Warmth of Goodness,” across several countries, including Bosnia and Herzegovina, Egypt, India, Somalia, Tajikistan, Kyrgyzstan, Cambodia, and Albania, in coordination with its local partner organizations in these nations.
The campaign aims to provide essential needs for families such as blankets, winter clothing, fuel, coal, heaters, and water heaters, in addition to furnishing homes to offer warmth and comfort during the long winter nights. It also includes initiatives and activities designed to protect those affected by the cold weather and reduce the spread of winter-related illnesses.
On this occasion, His Excellency Ahmed Al Suwaidi, Executive Director of Dubai Charity Association, said:
“This year’s campaign carries deeper humanitarian dimensions amid growing global challenges. We live in a world where millions face harsh living conditions that become even more difficult with the cold of winter. The ‘Warmth of Goodness’ campaign is a sincere message of solidarity from the generous community of the UAE and serves as a first line of defense to protect the most vulnerable groups — especially the elderly and children — from diseases and risks caused by sub-zero temperatures in some regions.
He added: “The success of this campaign depends on everyone’s cooperation. We call upon philanthropists, as well as public and private institutions, to take part actively, for every dirham contributed to ‘Warmth of Goodness’ is an investment in a person’s dignity and life.
Philanthropists and donors can contribute to the “Warmth of Goodness” campaign through a variety of donation channels and Dubai Charity Association’s innovative digital services available on its official website. These include donations in cryptocurrency, purchasing non-fungible tokens (NFTs), and using the metaverse-based donation platform.
Donations can also be made via Dubai Charity’s mobile application, through smart kiosks placed in shopping malls, fuel stations, and other public locations, as well as by credit card, bank transfers, or by contacting the association’s representatives in malls or thro